X-TRAVELLING SERIES #1 INDIA

When the Volta design-team developed the first Strada, the brand's creative office felt the urge of testing the new-born line on different kind of surfaces and weather conditions, in order to fully understand the features and feelings within a "cross-trainer" gear, and the real output of Vibram's design expertise. What's better than an Indian on-the-road experience then? That's how the first placement was done, with no other goals than understanding the product. But once the pictures were handed-in by our people, we understood how great it could be, to collect different forms of contributions, from different directions; involving creative people from our international community. That's how we decided to launch the X-travelling series, with India as # 1, to be followed by a # 2 - Tokyo, produced by Soda Studio's art-director, Matteo Mendiola. Since then, the x-travelling enriched Volta's world and brand image, in a journey that will take us to the gallery # 10 in summer 2012. Thanks for sharing and enjoying the experience with us
The Volta team